wholesale jewelry lots ebay How to write more about home product copywriting?

good quality wholesale jewelry Recently, I was turning around the home magazine and found that there is a common problem in home manuscripts -gorgeous rhetoric, and not true.
360 ° talks about comfort and exquisite, at least 3 adjectives in one sentence, the text is very beautiful, but it seems that there is something wrong.
For example, this sentence: "XXX guest dinner series of furniture, with Van Gogh's paintings as the main inspiration. From the art, combine the craftsmanship of ingenuity time with the rough texture of the wood, so that the texture of the surface of the furniture and Vinson The strokes of Te Van Gogh's paintings are the same as the same work, showing artistic aesthetics and creating an artistic atmosphere in home life. "How to say, the official self -resilience is the most deadly!
Orbate -type copywriting, also known as "X -type copywriting", is a common problem of 99%of the copywriting.
This is also the reason why many copywriting has worked for three or five years, and his production was still being asked by Party A by the boss to repeatedly modify the overtime.
If you have similar distress, before Tucao's harsh requirements and the boss's strange turtle hair, you may wish to think about how do you start writing copywriting?
It you may receive a temporary working list at 10 or 11 am -a new home product for new home furnishings or a product introduction.
looks like a piece of cake.
You looked at the job list and looked at it, went to the bathroom 5 times, smoked 2 cigarettes on the terrace, visited 6 home websites, and turned over 2 years of Cannes. The delete was changed dozens of times, until 3 pm, the document was still blank.
In you are worried, you are distressed, you sigh, why can't you write a copy that makes you satisfy your boss to satisfy the customer, why the muse goddess is not here, why is it easy to write that you think you are good? But the data performance of the copywriting results is mediocre? Because writing copywriting is not an easy task, especially home copywriting. You know, all the copywriting is the same as you, once or for a copy of a copy.
has many excellent product copywriting cases, but there are very few good home product copywriting. Many colleagues like to use various theoretical packaging copywriting methods, which are four major persuasive techniques such as AIDA, and user analysis of user thinking and user analysis. These are all right, but they lack certain practicality and are not enough. Simply put, it will be completely invalid when you look at it.
It today I will be ugly and simply teach a trick to let your brain open.
Before publicly related writing formulas, let's review the 21 reasons for buying users:
1 to be liked; 2 to be thanked; 3 to make the right choice; 4 to be grateful for ourselves important to be important. It is important to be very important. ; 5 in order to be different; 6 to make money; 7 to save money; 8 to save time; 9 for health; 10 to become more attractive; 11 to become more sexy; 12 to get knowledge; 13 to get fun; 14 In order to get happiness; 15 In order to satisfy curiosity; 16 to make work easier; 17 to protect; 18 for comfort; 19 for convenience; 20 out of fear, greed; 21 out of guilt.
The first thing you feel is 18, and you may feel that "the home is not for comfort." Indeed, "for comfort" is the primary reason for most users to buy home supplies, but thinking may open some: In order to see the child's smile, the mother may buy a small pig's child's sofa. Like "; also for being liked, the wife may buy a chair that is more convenient for the husband's painting design, and the husband may make a chair that makes it fast; the husband may buy a makeup with his own light lamp in order to let his wife boast that he can boast that The mirror, although he selected the pink most of his wife.
found no, the object is different, and the same reason for the purchase can also be interpreted.
The copywriting is not taught, but it is thought of. Today I want to introduce this formula of the copywriting that I have studied. Let you think of more copywriting.
Person POINT TARGET, referred to as PPT.
Person people, that is, the object of the copywriting to communicate-target users.
point selling points, that is, the main selling point of the product is not as many but fine, the finer the better.
Target targets, that is, the goal of the user's purchase of the product is the reason for buying.
Remember the most classic Apple iPod copy? "Putting 1000 songs into your mouthbags", this is a copy written by Jobs for the iPod. It accurately and cleverly describes the capacity of the iPod, which is also separated from other MP3 players at the time.
If you want to use the "PPT" principle and restore the logic of thinking behind this copy, it will be this:
person -people who love to listen to songs, Point — MP3 that can store 1,000 songs Player, target — easy to carry songs anytime, anywhere, that is, the reason for buying "19 for convenience."
It is "this is a convenient portable designed for people who listen to songs for people who love songs, which can listen to songs anytime, anywhere and store 1,000 songs MP3 player."
It is simplified and slightly moisturized.
It you may think this is an example. The PPT principle is not so universal, then we might as well look at an example.
The following is a copy of Lifu Home.
"busy you, housework to it":
Person is busy working workers, Point liberated intelligent screen sweeping robots, target saves housework cleaning time, that is, "21 of the reasons for buying in 21 purchase reasons" 8 In order to save time. "
p p t = This is a smart screening robot designed for busy office workers to freely save the two -handed housework cleaning time.
The keywords to reach the user: busy, housework, liberating hands, saving time, so you can easily write "busy you, housework to it", supplemented by product price and warranty commitment commitments A qualified product copywriting is written.
Is it very simple? When you are not inspired by writing documents, try the "PPT" principle.