wholesale gold jewelry manufacturers usa Why are more and more people willing to become "cat slaves?

nomad body jewelry wholesale "In the fire, between Rembrandt and a cat, I chose to save the cat." Even 50 years have passed by the death of artist Jokometi, his words still resonated with countless cat slaves. For many people, love a cat is far more interesting than someone.
"The White Paper in China's Pet Industry in 2017" (hereinafter referred to as "White Paper") shows that as of this year, the number of pet cats and dogs across the country reached 87.46 million, and the market size reached 134 billion yuan. It will increase by 40%. This means that almost every 10 people are raising cats or dogs.
Compared with the sticky people of the dog, the independence of cats is becoming more and more favored by the new middle class of the city. In the past two years, "cat -sucking" and "cats" have spread the entire society like a virus. After the death of the Internet celebrity cat "Lou Lou", nearly 100,000 netizens mourned on Weibo, which was enough to imagine how much the cat's impact on people.
Why are more and more people willing to become a cat's slave? Are those who are keen to "suck cats", are they lacking cats or lack of love?
Who are raising cats?
Since 2016, the "empty nest youth" group has been widely concerned. Data show that this group is mainly distributed in first -tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and the age groups are 80 and 90s. They are generally far away from their hometown, work hard alone, unmarried and single. Coincidentally, these characteristics are more than 95%of the pets mentioned in the "Chinese Pet Consumer Behavior Report".
Jiang Yu is a typical "empty nest youth". Since 2015, she will buy a cat every year. The existence of three cats has enriched her life a lot. "When I first came to Shanghai, I lived in a joint rental house, and there were 6 rooms in less than 100 square meters." She said, "Most people who leases do not mean lively. Because the time of work is not fixed, I usually see it at all. Go to the roommate, let alone sit and chat together. "
" I lived there for about 5 months, I don’t know what the roommates are doing. Everyone returns to their rooms after get off work. Open the door. "Jiang Yu said. After the internship period, she moved to a place closer to the company and began to live alone. Gradually work, she has more private time. When a person stays at home, Jiang Yu often "does not feel his own existence." "Seriously, there is no humane place in Shanghai, and it is difficult to make friends. If there is no work in work, there will be no communication between colleagues." When she gave a kitten, she took it home decisively. She said: "I have a lot of negative emotions in my work. I feel that the cat comes with healing function, and I feel comfortable when I see it after get off work." After having a cat, Jiang Yu was at home almost every weekend, holding the cat with the cat Watching movies and reading books, she thinks that cats are better than those who are not familiar with.
, like Jiang Yu, most of the "empty nest youth" cat raising cats is because when they first arrived in society, they felt embarrassed and lonely, and wanted to find emotional sustenance. With the development of the economy, on the one hand, their disposable income increases, which is enough to bear the cost of living alone. On the other hand, the acceleration of the pace of life makes them exhausting their energy to maintain interpersonal relationships. At this time, the independent calm, soft and mysterious cat gave the emotional comfort that was afraid of trouble but eager to accompany, and greatly met their emotional needs.
"There was a business trip two days ago, and there were no cats around, and it felt wrong." Liang Le said. Liang Le, who just graduated last year, raised two cats in Beijing. As a media person who often deal with people, she believes that "cats" are not the same as "social fear". "I have to go out for an interview every day. How can I be afraid of social fear? At first I really wanted to have a companion, but later it was because many details of cats in life make people like it. I like cats from the heart."
In Liang Le's view, the economic cost of cats is getting lower and lower, and the people have no resistance to cute creatures, and cat raising has become a matter of course. At the same time, compared to the a lot of time and energy that requires dogs, the time cost of cat raising is also cost -effective. She believes that there must be more cats in the future.
"But many people do not really like cats now. They always forcibly add their aesthetics to cats to satisfy their vanity." Liang Le said. These people pointed out are some pet owners who often take their cats to take a bath and beauty. With the development of Internet social platforms, the circle of friends and Weibo "cats" have become a kind of showing off and talk. In order to make their cats look better, many cat owners will wear clothes, beauty, and even dyeing. The comparison of purebred cats is also increasingly prevalent.
However, Liang Le also found that even if she firmly believes that love cats should do it for cats, but these industries serving cats have indeed become more and more.
In emerging industries under cat economics
In 2015, Japanese economists invented a new word: "Cat Economics". "Cat Economics" means that no matter how difficult the economy is, the public's enthusiasm for cats and related products will always rise. As long as the merchants use cats, they can attract attention to benefit from it.
The survey shows that among Chinese cats, cats and families treat more than 80%of users. This means that cats play an increasingly important role in people's lives. In this context, in addition to traditional cat food and cat supplies, cat coffee shops, cat foster care, cat funeral services, cloud -breeding cat APP, etc. have become new and popular industries.
This aimed at this trend. Earlier this year, Bobby opened a cat coffee shop in Shenzhen. He said: "Bei, Shanghai, Guangzhou and Shenzhen are all immigrant cities. Many people like cats but do not have the conditions for raising cats. For example, landlords do not allow, roommates do not like, etc. Therefore Space. "
For this reason, Bobby and his friends ran a dozen cat coffees to investigate and investigate. Because the partner was originally a cat house, he had cat care experience and the channels of cats, Bobby was full of expectations for the future of this shop. As one of the largest cat coffee in Shenzhen, there are more than thirty cats in Bobby, which mainly sells the surrounding products of cats and cats for catering and help cats. Driven by the cat -raising style, in the first half of this year, his cat coffee was basically more than 20,000 yuan per month.
In fact, like Bobby, there are not many people who want to share a coffee in the cat industry market. However, since the birth of cat coffee, in addition to the issue of profit, the health of cat coffee and the health of cats have been controversial. Even so, Bobby still has an optimistic attitude towards this industry: "Everything has a development process. If there is a problem, it means that it has reached a new stage." At present Increasing.
Compared with the offline "cat -sucking", the development of "cloud raising cats" is very vigorous. Early "cloud cats" originated from some bloggers to share their daily life on social platforms such as WeChat and Weibo, which attracted cat slaves to watch. @Uses their pets to attract tens of millions of fans. Among them,@其 其 其 depending on a Scottish folding ear cat and a Samoyed dog for advertising and writing soft text, successfully became the best in the marketing number. 500000. The price of a Weibo advertisement of a small vest is about 20,000 yuan, and the annual income exceeds 8 million.
With the development of Internet technology, all types of cat -related APPs have also been launched. "Cat Backyard" is a cat development game. Users can add toys and build houses to cats in the APP. As of July this year, the download volume of "Cat Backyard" has exceeded 19 million. Nowadays, this game has not only launched the VR version of "Cat's Backyard VR" with the times, but also adapted into a live -action movie, which has been addicted to the majority of "cloud -sucking cat patients".
In November this year, the virtual cat game login in Ethereum blockchain. Under the attraction of cute cats and virtual digital coins, since its launch, it has become the most popular project on the Ethereum blockchain. Players can buy and sell and breed different varieties of electronic pet kittens. This project once occupied 15%of Ethereum. Official data showed that the current total sales have reached $ 7.9 million, selling more than 70,000 virtual cats in total, and the most expensive one sold for 260 million yuan. It can be seen that it sounds cold blockchain, and once the elements of cats are added, a lot can be added.
Averly, various industries related to cats will continue to develop with the increase of cats. Related data show that in 2010? In 2020, the scale of my country's pet industry will maintain an average annual high -speed development of 30.9%. By 2020, this scale will reach 188.5 billion yuan. In the future, this number will continue to grow.
Why do cats occupy this world?
Hemingway said: "A person will not be defeated, but can be destroyed by cats." The destruction here refers to a tough guy like Hemingway, which will also be tamed by cats. According to historical materials, the history of human cats has 5,300 years. In the Internet age, cats are everywhere. So why do such small creatures occupy the human world?
Mu cats, many people think of Japan. Japan is the most developed country of cat culture. They even set up the "Cat Day" even in 1987 to thank cats who accompany humans. In Japan, cats have contributed to Japan's GDP far more than idol group AKB48 and more than 2.3 trillion yen. The emergence of this phenomenon is inseparable from their economy and culture.
, as a developed country, Japan's life rhythm is very fast. Tokyo people will even wait for a while to read books, send messages, or close their eyes. As a result, those cats lying lazy on the road stretching their waists attracted the attention of the Japanese. The quiet state of the cat from the world looks incompatible with the fast -paced Japanese, but they are the most wanted to have in their busy daily life. At this time, lazy cats have become their spiritual sustenance. This kind of sustenance extends to culture and grows a series of economic industries such as cat anime, cat island, and cat grocery store, forming a good cycle of culture and economy Essence
, to some extent, the rise of cat culture in China is similar to Japan. Since 2010, the changes in China's population structure have become increasingly obvious, and the demographic dividend has faded. The city is a label that the times are posted to them. As of 2017, Chinese empty nests have exceeded 50 million. The survey showed that among these groups, 57.9%of people expressed their lack of emotional sustenance, and 41.9%thought they lacked care and care.
The high -speed development of social economy and the Internet is the main reason for the emergence of "empty nest youth". On the one hand, they need to withstand the pressure from promotion and interpersonal communication; on the other hand, the popularity of mobile Internet has made the urban "low -headed people" lack daily exchanges. The fast -paced urban life allows them to be nervous during the day. After returning home at night, they still face dark and cold rooms. At this time, "empty nest youth" will find that their emotions are nowhere to be placed.
It, Peng Kaiping, a professor of psychology at Tsinghua University: "Urbanization makes many people living in the traditional social environment independent, but people’s psychological life cannot keep up with the rapid development of material life. Because there are many younger youths, but they have not learned the skills of normal social interaction. "
At this time, the" upper "of cats seemed logical. The cat's personality is too similar to them: introverted, house, need to be accompanied, and fear of trouble. For cats, they will never take the initiative to disturb the owner, and they will be indifferent even when the owner calls. This caters to the habit of human "emotional projection". When treating high -cold cats, human beings are often easier to think of self -evolution. As a result, talking and playing with cats have become the greatest fun of empty nest youths.
The consumption upgrade also gives cats the opportunity to occupy the world. According to Maslow's demand level theory, after the material is met, people will pursue spiritual satisfaction. With the improvement of per capita disposable income and the rise of "cute economy", cats' status in people's hearts has increased. In order to get spiritual comfort, people are more and more willing to invest in cats, which has also promoted the development of a number of industries related to cats.
In addition to pet platforms, new service models such as sharing economy and cloud cats have also begun to expand. In order to conform to people's psychology, more and more emoticons in film and television, micro -films, and Internet social socializations are increasingly applied to cat elements. Conversely, the formation of a series of IPs based on cats as a prototype further expands the influence of cats in humans.
The well -known Japanese anime producer Kawamura Kawamura said in "If there are no cats in the world": "It's not that humans have raised cats, but cats are willing to accompany humans." With the change of concepts, cats are for people to people. The significance has long been more than pets.
(responding to the request of the interviewees, the characters in the article use the pseudonym)
This are completed by Nanqi Road and Gauling. South Qidao: The founder of Nanqidao New Media