"Glory of the Kings" is a fair competitive mobile game of Tencent's first 5V5 team, National MOBA mobile game masterpiece! 5V5 Kings Canyon, fair battle, restore the classic MOBA experience; contract battle, five -army duel, border breakthrough, etc., bring fancy combat fun! 10 seconds to match the zone in real time, score black with friends, and attack the strongest king! Many heroes choose to choose, one blood, five kills, super gods, crushing strength, harvesting the audience! The enemy's army is about to reach the battlefield.
[Game features]
1, 5V5 Yue Tower strong! Open the group
5V5 classic map, push the tower in three ways, presenting the most authentic battle experience. Hero strategy match, form the strongest lineup, tacitly cooperate with the limit 666!
2. Open at any time! 10 minutes cool!
The MOBA game suitable for mobile phones, enjoy the ultimate competitive experience in 10 minutes. Bettering combat, cooperation of hand and brain, World War I in the end! There are many people, come quickly!
3. The team is fair! Fun "
Carry to glory with the team with strength. Don't be a heroic development, no physical strength, and your original game fun!
4, fingertips five kills! Coquettish position show operation!
Comging to change the battle! Speed? Consciousness? Look at my coquettish position, pressure the heroes, and play diamond operations! Harvest, kill Super God!
[Special Instructions]
In the game "Glory of the King", users can choose "Play with QQ friends/play with WeChat friends/tourists log in", three types The login method does not communicate with the game data on iOS devices (including levels, diamonds, gold coins, etc.). The game tokens purchased by users in the game are limited to this application. Tencent's virtual currency, such as Q coins and Q points, cannot be used in this application.
. User analysis
user portraits
about 1: 1.18, 20-24 users account for more than 1/4
In a proportion of undergraduate education people accounts for 49.5%. They are more interested in music, books and live chats. Segmentation
The Batu classification method (analyzes the theory of player psychology in the multiplayer game environment) divides the player into a achievement type, exploration type, social and killer type
Achievement -type player: Complete the level, get high scores, win victory, rises to full or gold coins to the upper limit. If you want to motivate these player designers to create a higher goal than generally expected players can achieve. Such as 100%completion or a two -week process designed for such players. Obviously, now the ubiquitous achievement system is also a cheap way to attract such players. They will be glad to see all kinds of information that prompts them to control the game. Such as high score ranking or ranking.
In exploration players: whether it is a system of understanding mysterious and deep, or found that no one knows a new place is the pursuit of exploring players. The gameplay is just a tool for them to explore, and their purpose is not to control the entire game. Just need the corresponding skills that they experience everything. Easter eggs, hidden locations, explore layers or a large number of custom combinations. These are the factors that attract exploration players to play. Especially the kind of "seemingly developer will not put it in the game but found that there is still a place in the game." Special rewarding the content of smart players to try different gameplay will attract them particularly.
Social player: They went to the community. You will find that such players like to trade, chat in the city, set up unions or help newcomers. Just because they like to make new friends. In stand -alone games, they tend to simulate such experiences and use the game as social tools. However, the form of social players has changed greatly in recent years. With the rise of video stations, live stations and various communities, today's social players have a new social ecological structure. There are social players in "My World", MOBA social player. They prefer to soak in the community than games.
Killer -type player: This type of player is purely pursuing the opponent and controlling the situation in the game. Their purpose of attacking other players is to kill people (the reason why the killer is named). If you know that a player is scolded because of being defeated, they will be particularly happy. In fact, there can also be other forms: the guild boss who manages the order of one party or a traitor of certain commodities in the auction store. These can also be regarded as killer players. They are just playing games other non -"killing" mechanisms. The more likely PVP to produce the disparity, the more vulnerable the game is favored by such players. This may include a player who allows the body to be born or can bully more equipment than his own equipment. They like any mechanism that allows them to provoke prey.
three, Hook model analysis
The trigger mechanism
Internationally: emotion, habits, scenes, place, human n n External: Tips, CTA, Email, Store, Authoritative recommendation
Internally:
Emotional: boring, stress, bad mood and other emotions. The
If habits: The peak of the user during the day is 12: 00-13: 00; the peak of the evening game is 21: 00-23: 00. Several kings to play at noon lunch break and bedtime before going to bed have become user habits. During the class, the road, and after get off work, the fragmented time has become the habit of young people to send free time.
Scenes: Campus groups, associations, dinner and other scenarios will be used to enhance friendship by opening black.
Plash: commute locations (subway stations, bus stations, railway stations, etc.), bedrooms will trigger
people: King Glory has become an important social network for young people Tools, you can see WeChat QQ friends who play online games. They are invited or invited by friends to join the game.
r
Tips:
APP message push-new system, new hero, event, etc. Honor's built -in message push settings, users actively set the notification type (sign -in, welfare, gift package, etc.), combined with PUSH in the application to evoke users, and at the same time cooperate with WeChat and QQ message push to guide users to move further.
CTA:
I friends invitations-WeChat friends, friends circle, QQ friends/group invitations;
n It, with the help of mobile QQ when the WeChat was promoted at the beginning, Tencent relied on its own platform combat advantage to continue to continue to make "Glory of the King" in other Tengxun's own products favored by customers such as application treasures and QQ Music. Showing the attractiveness of the customer to the game of King Glory.
Id advertising
. :
Tencent video strategy video, anchor commentary, etc., "King History Class" variety show, invited many big coffee to help out.
The cross -border brand joint name: King Glory and Mac, and Rocket Girls' joint names, recommending female players
The color in total, each color number corresponds to different kings of glory of the king's glory The characters, different shells are the gradient color system corresponding to the 5 female heroes, namely Diao Chan, Hua Mulan, Gongsun Li, Da Qiao and Luna n
Meng Meiqi X See Sheer X Gongsun Li
Wu Xuanyi X All Fired up x Diao Chan
yamy x ruby wo Mulan
n n Lai Meiyun X CB96 X Big Joe
Fu Jing x on and × Luna
operation
Operation
Fogg model: B = MAT (, Ability, Triggers)
Motivation:
n Avoid: pain, fear, rejection
The virtual world in the game, heroes, beautiful visual sound effects, competitive gameplay can bring happiness to players; resurrection of unlimited times; Bring hope to novice players;
The friends with WeChat and QQ friends, team battles make players feel accepted.
In the start of a game when you don't want to work/do homework to avoid pain and fear;
settings of game levels, qualifying games, etc. Essence
The fragmentation time in mobile scenarios cannot perform coherent and in -depth activities. In a game, a game has a more immersive experience and escape boring.
The player matching and human -machine practice mode at the same level makes novice players afraid to be rejected.
This Difficulty:
Time: 10-20 minutes, players can make full use of the fragments time, and the cost of a single game time is low.
Money: The concept of glory of the king is a fair 5V5 mobile game. It is only charged by heroes, skin and inscriptions. Even if the player can win in this game. The target users are mainly students and young people who just work. The unit price is rationally controlled at about tens of yuan, and the investment threshold is low.
Body labor: Only two thumbs, one manipulate forward, and one releases spell force, even beginners can easily get started.
Thinking: The rules of the game are simple, and there are king glory strategy website and novice tutorial to help players get started.
Social obstacles: Connecting Tencent QQ WeChat social platforms. When there is no game, there are already many familiar game friends, and you can see friends who are playing in real time, and invite them at any time.
Is unconventional behavior: Everyone around me is playing. 80%of female players are the first time they come into contact with MOBA mobile games, and many of them play games for social networking.
Reward
Social rewards
The score and contribution to the team. Assists, output, and contributions can get different rewards.
The teams of five people must complement each other and cooperate with each other. Heroes have different attributes, have different division of labor in the team, some are good at far -attack, some are good at charge, some are suitable for defense, some are suitable for medical care, and so on. Corresponding to the personality of the player, players with different personalities can find a place in the game.
Mewen social functions, teams, lovers, teachers and apprentices, LBS gameplay, completely eliminate users' social obstacles in the game, allowing old players to bring new players into the pit smoothly, enhance personal identity Feeling
competition:
"killing" and "being killed" will be ranked in real time to stimulate players' comparison psychology, stimulate the position of competitive desires of other players or maintain an advantageous position , Thus focusing more on improving your strength and immersing in the game scene.
Id identity:
Player after each game, according to the performance of the game, the hero used can get a certain amount of glory combat power, and through the total combat value value, you can get the total combat value value to get the total combat value value can be obtained title. The title can be divided according to different areas such as areas, cities, and provinces. The title of identity representatives such as MVP, diamonds, king, No. 1 Zhao Yun, and five kills such as Zhao Yun, and five kills. Players can share these achievements at any time after each game. "Praise", get recognition.
The achievement labels: Best teammates, fashionistas, life winners, team elites, victory and return ... will be displayed in the basic information of the player, bringing a sense of accomplishment to players.
Emotional pleasure
rows of achievements: and multi -dimensional ranking methods can satisfy a certain sense of accomplishment for players of different sections and different specialties, and for the achievement category Players are particularly attractive.
A resource rewards
money
Login rewards: inscription fragments free of charge, daily blessing bags such as login
In a single game, after the game is rewarded according to the game conditions, the items such as gold coins, diamonds
This can get the treasure chest through the game. Fragment, get enough fragments to exchange the corresponding skin.
food
In information
Self -emotional rewards
In the middle of killing, even killing, you will get game broadcasting, winning a sense of accomplishment and satisfaction.
Stojin: The game sets different segments (stubborn bronze, order silver, gold, platinum, eternal diamonds, the strongest king), each with 5 levels, each level has five stars, each level has five stars You can get a star by winning a qualifying match. Receive self -persistence and self -recognition through upgrading.
Me: novice players to unlock new attack skills at each end of each game.
Investment
Forms: time, data, energy, social relationship, money
to increase investment and enhance the possibility of entering the next Hook Value, loading the next bait, creating preference for users
Money
The purchase of virtual props such as characters, skin, inscriptions, etc. will increase the user's storage costs.
The first rush discount and novice exclusive exclusive will increase the storage value of the player, allow players to get a better gaming experience, add the next bait, and stimulate the player to invest again.
time
The hero proficiency mechanism, users will repeatedly use the same hero to familiarize the skills of the hero, making them look more powerful in the battle.
The row race needs to play a certain number of games, and the stars will be lost if you lose the game. The user wants to invest in time costs if you want to brush the segment.
Social relationships
It can see all QQ and WeChat friends who play games.
It can be introduced to the player's WeChat or QQ friends group combat, which can display intimacy. You can worship the apprentice and can join the team. These gameplay can introduce the acquaintances around the player to form a crowded effect.
himalayan jewelry wholesale 1. Product introduction
[Game introduction]
"Glory of the Kings" is a fair competitive mobile game of Tencent's first 5V5 team, National MOBA mobile game masterpiece! 5V5 Kings Canyon, fair battle, restore the classic MOBA experience; contract battle, five -army duel, border breakthrough, etc., bring fancy combat fun! 10 seconds to match the zone in real time, score black with friends, and attack the strongest king! Many heroes choose to choose, one blood, five kills, super gods, crushing strength, harvesting the audience! The enemy's army is about to reach the battlefield.
[Game features]
1, 5V5 Yue Tower strong! Open the group
5V5 classic map, push the tower in three ways, presenting the most authentic battle experience. Hero strategy match, form the strongest lineup, tacitly cooperate with the limit 666!
2. Open at any time! 10 minutes cool!
The MOBA game suitable for mobile phones, enjoy the ultimate competitive experience in 10 minutes. Bettering combat, cooperation of hand and brain, World War I in the end! There are many people, come quickly!
3. The team is fair! Fun "
Carry to glory with the team with strength. Don't be a heroic development, no physical strength, and your original game fun!
4, fingertips five kills! Coquettish position show operation!
Comging to change the battle! Speed? Consciousness? Look at my coquettish position, pressure the heroes, and play diamond operations! Harvest, kill Super God!
[Special Instructions]
In the game "Glory of the King", users can choose "Play with QQ friends/play with WeChat friends/tourists log in", three types The login method does not communicate with the game data on iOS devices (including levels, diamonds, gold coins, etc.). The game tokens purchased by users in the game are limited to this application. Tencent's virtual currency, such as Q coins and Q points, cannot be used in this application.
. User analysis
user portraits
about 1: 1.18, 20-24 users account for more than 1/4
In a proportion of undergraduate education people accounts for 49.5%. They are more interested in music, books and live chats. Segmentation
The Batu classification method (analyzes the theory of player psychology in the multiplayer game environment) divides the player into a achievement type, exploration type, social and killer type
Achievement -type player: Complete the level, get high scores, win victory, rises to full or gold coins to the upper limit. If you want to motivate these player designers to create a higher goal than generally expected players can achieve. Such as 100%completion or a two -week process designed for such players. Obviously, now the ubiquitous achievement system is also a cheap way to attract such players. They will be glad to see all kinds of information that prompts them to control the game. Such as high score ranking or ranking.
In exploration players: whether it is a system of understanding mysterious and deep, or found that no one knows a new place is the pursuit of exploring players. The gameplay is just a tool for them to explore, and their purpose is not to control the entire game. Just need the corresponding skills that they experience everything. Easter eggs, hidden locations, explore layers or a large number of custom combinations. These are the factors that attract exploration players to play. Especially the kind of "seemingly developer will not put it in the game but found that there is still a place in the game." Special rewarding the content of smart players to try different gameplay will attract them particularly.
Social player: They went to the community. You will find that such players like to trade, chat in the city, set up unions or help newcomers. Just because they like to make new friends. In stand -alone games, they tend to simulate such experiences and use the game as social tools. However, the form of social players has changed greatly in recent years. With the rise of video stations, live stations and various communities, today's social players have a new social ecological structure. There are social players in "My World", MOBA social player. They prefer to soak in the community than games.
Killer -type player: This type of player is purely pursuing the opponent and controlling the situation in the game. Their purpose of attacking other players is to kill people (the reason why the killer is named). If you know that a player is scolded because of being defeated, they will be particularly happy. In fact, there can also be other forms: the guild boss who manages the order of one party or a traitor of certain commodities in the auction store. These can also be regarded as killer players. They are just playing games other non -"killing" mechanisms. The more likely PVP to produce the disparity, the more vulnerable the game is favored by such players. This may include a player who allows the body to be born or can bully more equipment than his own equipment. They like any mechanism that allows them to provoke prey.
three, Hook model analysis
The trigger mechanism
Internationally: emotion, habits, scenes, place, human
n n External: Tips, CTA, Email, Store, Authoritative recommendation
Internally:
Emotional: boring, stress, bad mood and other emotions. The
If habits: The peak of the user during the day is 12: 00-13: 00; the peak of the evening game is 21: 00-23: 00. Several kings to play at noon lunch break and bedtime before going to bed have become user habits. During the class, the road, and after get off work, the fragmented time has become the habit of young people to send free time.
Scenes: Campus groups, associations, dinner and other scenarios will be used to enhance friendship by opening black.
Plash: commute locations (subway stations, bus stations, railway stations, etc.), bedrooms will trigger
people: King Glory has become an important social network for young people Tools, you can see WeChat QQ friends who play online games. They are invited or invited by friends to join the game.
r
Tips:
APP message push-new system, new hero, event, etc. Honor's built -in message push settings, users actively set the notification type (sign -in, welfare, gift package, etc.), combined with PUSH in the application to evoke users, and at the same time cooperate with WeChat and QQ message push to guide users to move further.
CTA:
I friends invitations-WeChat friends, friends circle, QQ friends/group invitations;
n
It, with the help of mobile QQ when the WeChat was promoted at the beginning, Tencent relied on its own platform combat advantage to continue to continue to make "Glory of the King" in other Tengxun's own products favored by customers such as application treasures and QQ Music. Showing the attractiveness of the customer to the game of King Glory.
Id advertising
. :
Tencent video strategy video, anchor commentary, etc., "King History Class" variety show, invited many big coffee to help out.
The cross -border brand joint name: King Glory and Mac, and Rocket Girls' joint names, recommending female players
The color in total, each color number corresponds to different kings of glory of the king's glory The characters, different shells are the gradient color system corresponding to the 5 female heroes, namely Diao Chan, Hua Mulan, Gongsun Li, Da Qiao and Luna n
Meng Meiqi X See Sheer X Gongsun Li
Wu Xuanyi X All Fired up x Diao Chan
yamy x ruby wo Mulan
n
n
Lai Meiyun X CB96 X Big Joe
Fu Jing x on and × Luna
operation
Operation
Fogg model: B = MAT (, Ability, Triggers)
Motivation:
n
Avoid: pain, fear, rejection
The virtual world in the game, heroes, beautiful visual sound effects, competitive gameplay can bring happiness to players; resurrection of unlimited times; Bring hope to novice players;
The friends with WeChat and QQ friends, team battles make players feel accepted.
In the start of a game when you don't want to work/do homework to avoid pain and fear;
settings of game levels, qualifying games, etc. Essence
The fragmentation time in mobile scenarios cannot perform coherent and in -depth activities. In a game, a game has a more immersive experience and escape boring.
The player matching and human -machine practice mode at the same level makes novice players afraid to be rejected.
This Difficulty:
Time: 10-20 minutes, players can make full use of the fragments time, and the cost of a single game time is low.
Money: The concept of glory of the king is a fair 5V5 mobile game. It is only charged by heroes, skin and inscriptions. Even if the player can win in this game. The target users are mainly students and young people who just work. The unit price is rationally controlled at about tens of yuan, and the investment threshold is low.
Body labor: Only two thumbs, one manipulate forward, and one releases spell force, even beginners can easily get started.
Thinking: The rules of the game are simple, and there are king glory strategy website and novice tutorial to help players get started.
Social obstacles: Connecting Tencent QQ WeChat social platforms. When there is no game, there are already many familiar game friends, and you can see friends who are playing in real time, and invite them at any time.
Is unconventional behavior: Everyone around me is playing. 80%of female players are the first time they come into contact with MOBA mobile games, and many of them play games for social networking.
Reward
Social rewards
The score and contribution to the team. Assists, output, and contributions can get different rewards.
The teams of five people must complement each other and cooperate with each other. Heroes have different attributes, have different division of labor in the team, some are good at far -attack, some are good at charge, some are suitable for defense, some are suitable for medical care, and so on. Corresponding to the personality of the player, players with different personalities can find a place in the game.
Mewen social functions, teams, lovers, teachers and apprentices, LBS gameplay, completely eliminate users' social obstacles in the game, allowing old players to bring new players into the pit smoothly, enhance personal identity Feeling
competition:
"killing" and "being killed" will be ranked in real time to stimulate players' comparison psychology, stimulate the position of competitive desires of other players or maintain an advantageous position , Thus focusing more on improving your strength and immersing in the game scene.
Id identity:
Player after each game, according to the performance of the game, the hero used can get a certain amount of glory combat power, and through the total combat value value, you can get the total combat value value to get the total combat value value can be obtained title. The title can be divided according to different areas such as areas, cities, and provinces. The title of identity representatives such as MVP, diamonds, king, No. 1 Zhao Yun, and five kills such as Zhao Yun, and five kills. Players can share these achievements at any time after each game. "Praise", get recognition.
The achievement labels: Best teammates, fashionistas, life winners, team elites, victory and return ... will be displayed in the basic information of the player, bringing a sense of accomplishment to players.
Emotional pleasure
rows of achievements: and multi -dimensional ranking methods can satisfy a certain sense of accomplishment for players of different sections and different specialties, and for the achievement category Players are particularly attractive.
A resource rewards
money
Login rewards: inscription fragments free of charge, daily blessing bags such as login
In a single game, after the game is rewarded according to the game conditions, the items such as gold coins, diamonds
This can get the treasure chest through the game. Fragment, get enough fragments to exchange the corresponding skin.
food
In information
Self -emotional rewards
In the middle of killing, even killing, you will get game broadcasting, winning a sense of accomplishment and satisfaction.
Stojin: The game sets different segments (stubborn bronze, order silver, gold, platinum, eternal diamonds, the strongest king), each with 5 levels, each level has five stars, each level has five stars You can get a star by winning a qualifying match. Receive self -persistence and self -recognition through upgrading.
Me: novice players to unlock new attack skills at each end of each game.
Investment
Forms: time, data, energy, social relationship, money
to increase investment and enhance the possibility of entering the next Hook Value, loading the next bait, creating preference for users
Money
The purchase of virtual props such as characters, skin, inscriptions, etc. will increase the user's storage costs.
The first rush discount and novice exclusive exclusive will increase the storage value of the player, allow players to get a better gaming experience, add the next bait, and stimulate the player to invest again.
time
The hero proficiency mechanism, users will repeatedly use the same hero to familiarize the skills of the hero, making them look more powerful in the battle.
The row race needs to play a certain number of games, and the stars will be lost if you lose the game. The user wants to invest in time costs if you want to brush the segment.
Social relationships
It can see all QQ and WeChat friends who play games.
It can be introduced to the player's WeChat or QQ friends group combat, which can display intimacy. You can worship the apprentice and can join the team. These gameplay can introduce the acquaintances around the player to form a crowded effect.
data
title, ranking ranking, game achievement data