jewelry crystal stones wholesale Actively innovate "love" to rejuvenate

which china wholesaler sells de bello jewelry Xiong Baoxing
In recent years, under the haze of the US subprime mortgage crisis and the European debt crisis, the economic growth rate of countries around the world has slowed down, and the economic "cold winter" has swept the global market. According to the latest quarterly report of HSBC, in the third quarter of 2012, although the consumption growth rate of the price index deducted from the price index was slightly recovered from the second quarter, the overall growth rate of consumption was still not high. The main factor of slowing consumption growth.
2012 was the 20 -year -olds of Aixin Jewelry Chain. However, as one of the leading companies in the Sichuan jewelry industry, the caring jewelry is not afraid of these challenges, but constantly adjusts ideas and actively innovate, allowing "old" companies to successfully "break through" in various unfavorable factors, and rejuvenate new new companies, and rejuvenate new new companies, and rejuvenate new new companies, and rejuvenate new new companies, and rejuvenate new new companies, and rejuvenate new new companies, and rejuvenate new new companies, and rejuvenate new new companies and rejuvenate new new enterprises. Vitality.
1. Product breakthroughs, exclusive products are sought after
"Buy gold, to love." For many years, this simple slogan is a familiar "slogan" in the lives of the people of Chengdu and even Sichuan. Essence Since the establishment of love jewelry, the sales of gold and platinum have occupied half of the rivers and mountains, up to about 80%. However, with the increasingly transparent sales price of gold, profit margins are constantly narrowing. At the time in the industry, such a drama said: "This year, it is better to sell gold." Although it is exaggerated, it does reflect the jewelry industry, especially the sales of gold is encountered embarrassment. The caring jewelry, which is mainly based on gold, also encountered a bottleneck in such a situation. The sales were done, but the profit failed to increase, but declined. At the same time, Sichuan, especially Chengdu's jewelry retail market, has expanded crazy expansion. Homogeneous competition has become increasingly fierce, bringing almost losing rational price war.
On how to break through in this war? Love jewelry adjusts the sales strategy in a timely manner, re -plan the hostel layout, keep up with the trend of international jewelry trend, and introduce Israel Domatomy in Sichuan (Swana89 Facedown Global Patent Cutting) High -end products of AMOROSSO Eight Hearts and Eight Arrows), combined with its own factory advantages, move the factory into the store, and carry out on -site to buy nude diamonds and on -site inlaid. Differentiated needs
2012 Mid -National Jewelry and Jewelry Shounian Yearbook
This battle allows love jewelry to cause strong response among Rongcheng consumers, and achieved good sales performance. Inlaid jewelry for two consecutive years was more than 20%or more for two consecutive years. The increase in the amplitude, and the flagship store of Love Golden Store has also become one of Rongcheng's largest naked diamond store.
2. After -sales breakthroughs, the processing plant shows advantages
In the "campaign" of continuous adjustment of the product sales structure of love jewelry, the sales of gold and platinum superior categories have continued to grow, while expanding the jewelry jewelry The display of the display makes the sales of jewelry jewelry such as tourmaline, pearls, gold inlaid, jadeite, and jadeite continue to increase. However, this is just the first step of love "breakout".
2012 Mid -National Jewelry and Jade Shoujie Yearbook
At present, Chinese jewelry production and processing are basically concentrated in coastal (Guangdong) area, and the production and processing of jewelry in the Mainland is very weak. Originally, the caring jewelry of the gold processing plant was actively engaged in post -disaster reconstruction after experiencing the Wenchuan earthquake, and built a comprehensive production base in Dujiangyan, introduced advanced production equipment, and recruited more employees. Many of them were still disabled people. Staff. After systematic training, the disabled employees have mastered a skill. In the concept of "caring, equality, and sharing" of love jewelry, they have made great contributions to enterprises. In the process of continuous improvement of the industrial chain It is rated as the advanced disabled units in Sichuan Province and the employment training base of the disabled people in Chengdu.
The love jewelry uses its own advantages of owning processing plants to carry out various very intimate after -sales service items in various retail stores, such as free maintenance, cleaning of external jewelry, and free identification of jewelry and jade. Consumers' love. In addition, there is the development of external stones, jewelry customization, and old -fashioned new businesses. It also brings a large number of old customers to the store. At present, the after -sales service of love jewelry will continue to improve to meet the needs of customers in all aspects to make love Jewelery after -sales service "Southwest No. 1" title is actually deputy.
3. Integration breakout, the development of the club will develop
The importance of resource integration is beyond doubt in any industry, and the jewelry industry is no exception. In March 2012, at the foot of the world's intangible cultural heritage Qingcheng, the high -end project love diamond club launched by caring jewelry appeared, and was recognized and favored by many high -end customers.
Callowing the Diamond Club Gold, Jewelry Investment, Appreciation, and Collection, integrate catering and leisure, high -end tourism, hotel real estate and other projects, and enter foreign provinces or even overseas markets. At present, the Love Diamond Club has spread throughout Chengdu, Dujiangyan, Hohhot, and more love diamond clubs are preparing in full swing.
Today, "professionalism and systematic" have become the development trend of the retail industry. It's endless.
In jewelry consumption, wedding jewelry occupies a very important proportion, which allows love jewelry to see new business opportunities. In September 2012, the "Love Wedding" opened after nearly a year of preparation. This is the combination of love jewelry combined with its own advantages. "Formation" service, integrate wedding shooting, wedding jewelry, wedding planning, wedding wedding wine and other projects, and cleverly combine jewelry with wedding celebrations to create a true "one -stop wedding".
It to break through in the fierce market competition, there is still a long way to go to love jewelry, but we also believe that through hard work and innovation, the dream of making love jewelry into a well -known brand in the country will definitely realize it will definitely realize Essence